BornCEO

Our 24 week program guides BizKids ages 14-17 through the steps of building their own business while introducing them to the exciting world of entrepreneurship. The program concludes with a Market Day where the kids sell their products to family, friends and the public.

In our entrepreneurship program, BornCEO start a new business or continue working on an existing business or idea, with the potential to keep running the business throughout high school and beyond. All the fundamentals of starting and running a business are covered at a level appropriate (and fun!) for 14-17 year olds, whether they are newbies or veterans of our earlier programs.

Soft skills focus on leadership, communication, perseverance and time management.

The skills learned in this program will introduce kids to the world of entrepreneurship and enhance their workplace readiness, regardless of future career choices.

With the BornCEO , the kids will learn

  • How to start a business you will really enjoy.
  • How to create a memorable business name.
  • How to create a great tagline.
  • The different types of business entities.
  • About payroll and taxes.
  • The difference between an independent contractor and an employee and building the right workforce.
  • How to assign job titles and responsibilities.
  • The importance of meetings and work schedules to sustain and grow your business.
  • Why you need to know about your competition so that you can compete.
  • The cost of doing business and determining your operational and capital costs.
  • Basic economics through supply and demand and price elasticity of demand.
  • How to determine your pricing and adding value.
  • How to calculate your break even point and make a profit.
  • How to determine and find your primary and secondary target markets using geographic, demographic, and psychographic customer characteristics.
  • How to brand your product/service and your business.
  • How to create a marketing plan based on understanding your customer’s needs and wants.
  • How to create an effective advertisement by uncovering the Who, What, Where, When, Why, and How so that your customers will buy from you.
  • To create an effective marketing and advertising plan.
  • The importance of trademarks, copyrights, and patents.
  • How to get your product manufactured.
  • Customer service tips and how to get referrals.
  • How to keep good accounting records.