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BornToHire

During the 12 week program, kids are introduced to the world of entrepreneurship in a fun and engaging way – by starting their own business! Kids learn all the business basics as they prepare to sell their products at a Market Day.

BornPreneurs will learn the essentials of starting a business: from how to spot an opportunity and decide on a product or service, to prototyping, marketing, setting goals, customer service and the art of selling (a product, but also an idea.). This course covers all the basics at a level that 11-14 year olds can understand and relate to. Soft skills emphasize perseverance, communication and leadership. Who said business is boring? These BornPreneurs sure won’t!

With BornToHire, the kids will learn

  • How to start a business you will really enjoy.
  • How to create a memorable business name.
  • The importance of a solid company structure and determining your key personnel.
  • Payroll and taxes.
  • The difference between an independent contractor and an employee and which are right for your business.
  • How to assign job titles and responsibilities.
  • The importance of meetings and work schedules to sustain and grow your business.
  • How to accurately calculate your expenses using operational and capital costs.
  • How to determine the pricing of your product/service and the importance of supply and demand.
  • Why you need to know your competition so that you can compete.
  • How to calculate your break even point and make a profit.
  • How to determine and find your target markets.
  • How to create a marketing plan based on understanding your customer’s needs and wants.
  • How to create an effective advertisement by uncovering the Who, What, Where, When, Why, and How so that your customers will buy from you.
  • To create an effective marketing and advertising plan.
  • The basics of good customer service.
  • How to keep good accounting records.
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BORNPRENEUR

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